A conversation with Nyaono, the brilliant Estonian Contemporary Dancer and Fashion Stylist.

What made you chose the pathway of a stylist?


I would say that the work of a stylist is like a self-identification of my external image and projection of my inner world into the present.

But personally, it's really just a passing stage in my life, because I'm also developing my brand and going to University to pursue a career as a Fashion Designer.


We notice you have an eye for altering proportions and perspective on physical appearances and the surroundings of your photos. Tell us a bit more about this, what is your intention with it, and what is the process of it?


I’m actually a brilliant relativist. Therefore, I experiment with the concepts of beauty and norm…in dancing, in drawings, in outfits and of course in photos. Usually I don't want to put something specifically objective in photos, but rather give out a message. However, my subconscious invests much more, and I find it very interesting to analyse the final result later through mood-reflection afterwards.




What are your favourite brands to work with and why?


In fact, I rarely get emails from brands that I would like to work with unfortunately. I like to work with brands that have a clear stylistic direction. I love eclecticism. If you are a brand that does not stand still but is constantly changing and experimenting - write to me.

What’s the most important item/s in an outfit for you?


I'm a hard perfectionist, so I always think through even the smallest detail, even if no one notices it. But one thing I can say for sure: interesting shoes can make any look.


One of the topics you wanted to explore is contemporary dance. Is this one of your sources of inspiration? Are you a contemporary dancer?

Yes, I do experimental dance. I am always on the lookout: I experiment with the perception of music and movements.... where I find the edge that translates into styles. I also study the influence of light and various sounds on the dancer's absorption. Because of this, I tend to enter into a dance trance and sometimes meditation.

For me dance is a form of reflection and self-knowledge.


Do you still perform and how does this crossover with your styling career?

I rarely bring it out in public. But sometimes I perform at certain parties and make videos and short films when invited. I believe that Dance intersects with the work of a stylist only indirectly, because it is all me and everything affects me.

Would you consider it a form of further self-expression in your creative style?


Of course, I won't stop dancing. But I don't plan to commercialise it. This is the only one of my many talents that I have decided to keep only for myself.

How has contemporary dance culture influenced your creative work?

I feel like I'm dancing. I didn't feel this way when I was performing in front of more than 500 people, when I was singing in front of a big city in Italy....imagine, moving alone with yourself, it’s really a unique feeling.

Would you suggest you have a theatrical approach to your style and inspiration?

Yes, I really feel like I'm playing for an audience. Perhaps this due to my 7 years of playing in the theatre. I like Kitsch, Kemp, and I like to do comedic and unexpected things. One of my favourite sayings is: "It's funny”




How does Digital art play a key role in your creative process?

Thanks to digital art, I can find a small number of people from all over the world who appeal to me. Thanks to technology, those who have interesting ideas can create art, but they may lack the skill to make sculptures. I believe that the main sign of progress is the superiority of ideas over form.

Would you say you try and balance digital vs. traditional art when producing content? If yes, how?


The concept of art is very relative. I can't combine it with anything, because I can't separate it from everything that exists. But I like the idea of a combination of the real world with the virtual and fictional.

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